This site was completed on behalf of GAAP Digital.
This site was built as a standalone Letting Agent website. Traditionally sites like these will integrate with a property feed, such as Rightmove or S1 homes. The plan is to integrate this in the future, but as a short term measure the site was built to stand apart from this model.
We like the look and feel of the site, it definitely feels like a professional letting agency. The main challenge we had when building it without feeding in from a larger, dedicated property system was the search facility - particularly the "search by distance" option. The result probably isn't 100% accurate if you took a trundle wheel out to measure the distances, but it definitely works to our satisfaction.
Obviously from an SEO standpoint, in this case our on-page SEO foundation won't be enough - competing with companies like Rightmove who have a huge budget for these things isn't going to happen. But we are happy that the site functions just as well (in some aspects better!) as more established property sites.
We hope in the near future to integrate this with a dedicated property feed, a process we are looking forward to learning more about.